One major part of being successful at collecting customer testimonials is how you promote your submission form. The more ways you can distribute your submission form, the better time you will have at collecting a robust variety of testimonials. A key component to your promotion efforts is email marketing. Whether you have an email drip set up for all new customers, or have a sales team dedicated to reaching out to customers post sale, email is a necessary and useful tool. Using email strategically will help you keep customer testimonials rolling in.

Here are 5 examples of testimonial request emails that work:

#1: The professional email approach

If your business’s customer base tends to be more receptive to professional communication, like lawyers for example, this approach is right for you. Have the CEO of your company send out a personalized letter-style email asking for a testimonial. Take some time to add some personalized details to the email and make sure you include the link to your submission form, or web page that houses your submission form.


professional testimonial request emails


#2: The casual conversation email

If your team is constantly interacting with your customers through email conversations, taking the more casual approach will work for you. Provide your team with a link to your submission form or web page so that they can send over a casual request when the conversation is at that point. Making sure your team is prepared with the right tools and questions will allow you to collect testimonials from customers at the perfect time when they are already having a conversation with a member of your team.



casual testimonial request email

#3: The post sale email

Creating an automated post sale email requesting a testimonial is a great way to touch base with customers when your company is top of mind. When a customer makes a new product purchase or receives a service from your company, those first 2 to 3 days after are a prime time to reconnect for a testimonial.


Sales follow up testimonial request emails


#4: The incentive email

Run a promotion or sweepstakes that incentivizes testimonial submissions and promote it via email. This could be anything from providing all of your customers a free t-shirt once they leave a testimonial, or giving them a discount on your product or service. The incentive you choose should be enticing enough that your customers are jumping on the chance to leave you a testimonial.


giveaway testimonial request emails


#5: The marketing email drip

Add a testimonial request email to your marketing email drip used to connect with your customer at different stages in their buyers journey. This email should be added closer to the end of your drip. Email drips are a great way to share helpful tips and resources to your customers over time, so make sure your request is accompanied by this kind of content.


Marketing drip testimonial request emails


The best way to receive a robust feed of testimonials is to use a combination of these testimonial request emails. The more touch points you create with your customers, the easier it will be to get a response. Just put yourself in the shoes of your customer. Chances are, it takes a few requests and marketing emails from companies you do business with to get you to take a next step in their strategy. Your customers are influenced the same way. Using these testimonial request emails, and updating them to fit into your current marketing strategy and email flows will have you receiving customer testimonials in no time.

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